Here is the easy guide: step1: download APP from Google Play Store or Apple APP Store(APP Name: Leefine), Step2: Register in the APP(Please take note that APP will send verification code to your email box, not to your mobile phone via short message), Step3: Shut down watch completely, put sim card in, and then power on the watch. Step4: Bind the watch to your APP(Open the APP, enter home page, click the icon on right upper corner to add device, and then scan the QR code from the watch menu, please note that the QR Code, or binding code, or device code, is NOT IMEI# on the back of the watch, it should be searched from the watch menu and will be displayed on watch screen). Step5: Choose the device you just added, and then it can be used(one APP can bind several devices).